The Phoenix Society: A Prosocial Donation Campaign
Keywords:
persuasion, donation, influence, Elaboration Likelihood Model, guilt appeals
Abstract
This paper discusses a hypothetical donation campaign supporting the Phoenix Society, a treatment and rehabilitation organization. For this donation campaign a brochure was created to persuade people into donating to the Phoenix Society. This paper explains the different persuasion techniques used in the brochure: the Elaboration Likelihood Model (ELM), guilt appeals, the social norm approach, attitude functions, and the reasoned action approach. Each of these techniques are examined to demonstrate why they would be effective at persuading people to donate.
Published
2021-07-26
Issue
Section
Analytical Papers
Copyright (c) 2021 Megan Lawrence
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