"She Can Too" Persuasive Health Campaign

  • Erica Monge-Saborio Kwantlen Polytechnic University
Keywords: psychology, persuasion, influence, prosocial campaign, health campaign


Women’s Sports Foundation (WSF) is an organization that promotes female athletes and supports and empowers women through sports. WSF encourages women across the nation to reach their full potential and live a healthy life (Women’s Sports Foundation, n.d.). In order to continue the effort in supporting young women and equality in sports, the campaign “She Can Too” was created. The goal behind such a campaign is not only to raise awareness regarding the inequality that currently exists in the realm of sports, but also to encourage more young women to join a cause that promotes a healthier, more active lifestyle. Through different persuasive attempts, the campaign is intended to resonate with young women around the world.

Analytical Papers